The Diploma in Business and Marketing Strategy (SCQF Level 11 - DBMS-ED) offers a comprehensive exploration of advanced marketing strategies and business management concepts. This course is designed to equip students with the skills necessary to develop and implement effective marketing strategies while understanding the intricacies of business management in a global context.
Core Marketing Strategies
The curriculum delves into essential marketing strategies that are crucial for any business aiming to thrive in today's competitive environment. Students will learn how to analyse market trends, identify target audiences, and develop strategic marketing plans that align with business objectives.
Key areas include digital marketing, brand management, and consumer behaviour analysis. The course emphasises the importance of integrating traditional marketing techniques with modern digital strategies to create a cohesive approach that maximises reach and engagement.
Practical case studies and real-world